Natural Products Consulting


Traditional ethics. Modern strategy.

As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, financing, branding, trade spending management, US market entry plans for international companies and assistance around M&A, due diligence and venture strategy groups. He is also the co-author and co-publisher of the Natural Products Field Manual, Seventh Edition, The Sales Manager’s Handbook and Staking Out Space on the Supermarket Shelf. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.

Clients: Have had the privilege of working with and learning from exciting companies such as: Annie’s Homegrown, Oregon Chai, Snyder’s of Hanover, UNFI, No Pudge!, Kraft Foods, Bayer Consumer Care Division, ConAgra, Kellogg’s, General Mills, Stacy’s Pita Chips, Kettle Cuisine, Small Planet Foods, New Hope Natural Media, Bushes Beans, Equal Exchange, Nantucket Offshore/Stirrings, Immaculate Baking, Dr. Bronner’s Magic Soaps, Dancing Deer Bakery, The Natural Dentist, Rice Select, EcoFish, PMO Wildwood, S.C. Johnson, Blake’s All Natural Foods, FoodState/Megafood, Mighty Leaf Tea, Lesser Evil Snack Co., Theo Chocolate, The Jane Goodall Institute, Kashi, Project 7, Vermont Butter and Cheese, Yoghund, Bord Bia, American Halal, Orgain, Turtle Island Foods/Tofurky, the W.K. Kellogg Foundation, Bausch + Lomb, Boehringer Ingleheim, Harbar LLC, Rhino Foods, Popcorn Indiana, The ProBar, Hail Merry, Mamma Chia, 479 Popcorn, Cook Simple, SmartyPants Vitamins, Heel USA, Nature’s Path, Pfizer, Cape Cod Provisions, E&A Industries, Sopexa USA, Mavea LLC, Via Sana, Skyland Foods, Ignite Sales, Dave’s Gourmet, New Zealand Trade & Enterprise, Greyston Bakery, Dang Foods, Just Enough of a (Very) Good Thing, Viva Labs, Jeni’s Splendid Ice Cream, Quantum Health,  The Honest Co., Bitsy’s Brain Food, Califia Farms, Salem Baking, Integria, Taza Chocolate, Smart Flour Foods and others.

He currently serves as an outside director for EcoFish, American Halal/Saffron Road, Orgain, and King Arthur Flour.  He serves on the advisory boards of Smart Flour Foods, GoVeggie!, Runa LLC, Soapbox Soaps, Exo and AccelFoods. He is a former director of  Stonyfield Farm, Equal Exchange, Stirrings LLC, Pulmuone-Wildwood, Nutrabella, FoodState, Inc. (MegaFood, Innate Response) and the Specialty Food Association.  He is the C0-Chair of the Specialty Food Association’s Natural and Organic Council.  He also serves on the Editorial Advisory Board of Nutrition Business Journal and the Advisory Board of the Next Accelerator sponsored by He is the co-founder of the GENA Group, a share group of leading natural and organic manufacturers. He serves as a Beachheads Advisor with New Zealand Trade & Enterprise. He is also on the board of directors of the Boy’s and Girl’s Club of Lawrence, Massachusetts.

Bob was named one of the “Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser Magazine. He was also named an inaugural Senior Fellow at Food Sol, within the Lewis Institute at Babson College.

He has been qualified as an expert witness in federal court on the subject of the sales and marketing of natural, organic and specialty products.

Bob has delivered presentations, seminars and moderated panels at leading trade shows and conferences such as Natural Products Expo East & West, The Specialty Food Association’s Winter and Summer Fancy Food Shows, Nutrition Capital Network,  International Keynote speaker at Innovest in Auckland, New Zealand, Keynote speaker at Naturally Good Expo, Sydney, Australia, Natural Products Europe in London, Bord Bia in Dublin, Canadian Consulates in Boston and Chicago, Quebec Delegation in Boston, Kosherfest in New York, The Soyfoods Conference, Agrifood Trade Services in Nova Scotia, Saskatoon and Quebec, the CHFA Expo East in Toronto, BevNet Live in New York and Santa Monica, BevNet’s Food and Beverage University, the Global Access Advisors conference in Melbourne, Australia, the National Health Store Conference in London, New Zealand Trade & Enterprise educational programs throughout New Zealand, Organic Trade Association’s “All Things Organic Trade Show and Conference”, and has been a featured trainer and speaker at Management Venture Institute forums. He is also a presenter and panelist at the Stonyfield Entrepreneurial Institute Boot Camp. He authored the Specialty Food Association’s White Paper on Trade Promotion.

He also runs full day seminars and networking events on “Becoming a more Effective Sales Manager in the Natural and Specialty Channel”, “Operations and Supply Chain Management” and “Financing your Consumer Products Company.”

Bob lives in Andover, MA with his wife, Kathy and four children: Conor, Caitlin, Devin and Rory.