We provide assistance in strategic planning, budgeting and pricing, trade programs, sales and marketing plans, building distribution, broker selection and management, engagement of contract sales management firms, organizational development, category management, mentoring for sales managers, facilitating sales meetings and off sites, key account programs, sales and P&L reporting systems and analysis, exploring export initiatives. While we work mainly with natural, organic and specialty gourmet products, we have extensive experience across most channels and classes of trade.
These include traditional business plans for raising capital as well as more detailed roadmaps geared to management teams seeking to bring their businesses to the next level. It’s a comprehensive process that starts with taking stock of the business today and then making recommendations on distribution growth, high priority distributors and retailers, upgrading the broker network if necessary, pricing and programs, building out the team, brand building activities, new products, and margin improvement – all outlined in specific detail to your business and flowing into a 3 year, bottoms up sales plan.
Work with international companies seeking to enter the US market with assistance is sizing the market, understanding competition and category dynamics, pricing, trade and consumer marketing investments, recommend and make introductions to brokers and high priority distributors and retailers. Full business plans and launch plans available.
We have filled key senior sales and marketing roles on an interim, part-time basis either during a vacancy or to augment efforts during a critical period.
We provide in-house or offsite location training on: understanding the US natural, organic and specialty products market, broker management, budgeting and planning, pricing and margins, optimizing promotional programs, negotiation, communication skills, effective sales calls, and all other topics covered in the Natural Products Field Manual. We also produce popular sales and marketing seminars for companies bringing natural and specialty products to market as well as those raising capital. For more information on seminars, please visit: http://www.naturalconsulting.com/seminars/
Work in the field with your sales managers and brokers and make customer calls and introductions wherever appropriate.
In addition we can assist across the full range of strategic, financial, organizational and operational issues and opportunities.
Can offer advice and recommendations on organizational structure and comp programs for senior executives and sales and marketing staff.
Offers assistance in valuations, mergers and acquisitions as well as through relationships with leading industry investment advisors and bankers. Also, assist investors and strategic buyers on identifying target companies along with due diligence ranging from an audit of sales and marketing initiatives, reputation in trade, assessment of position in the category, growth prospects, competitive advantage and overall color commentary beyond that divined by an examination of financial statements and sales data.
Confidential sounding board offering solutions concerning board and key organizational issues.
Will help polish business plans, proposals, presentations and critical memos. Can pressure-test key assumptions, build on narrative, contribute to the overall product.
Through a partnership with Global Access Advisors, assist international consumer products companies seeking to enter the US market and US companies seeking to enter the Australian and Pacific Rim countries.