Financing Your Consumer Product Company: Natural, Organic, Specialty, Retail & Premium

  • Nixon Peabody, LLP 1 Embarcadero Center San Francisco, CA, 94111 United States

April 27, 2017 in San Francisco

A Comprehensive seminar that provides entrepreneurs and executives an in-depth understanding of what it takes to raise capital. Download informational brochure.

$699 if registered by November 30
Group discounts available

Topics include:
•  Lessons from Two Institutional Investors
•  Growth Capital & Term Sheets
•  Valuation Primer
•  Building Value
•  Debt Financing
•  Growth Financing 101

Speakers include:
•  Whipstitch Capital
•  2X Consumer Capital Growth Partners
•  Eighteen94 Capital and Touchdown Ventures
•  K2 Financing
•  Sonoma Brands
•  VMG

Event Schedule (Order Subject to Change)

  1. *Pre-Event Networking (All)

  2. Introduction & Overview (Bob Burke & Michael Burgmaier)

  3. Growth Financing 101 (Michael Burgmaier)

  4. Building Value (Bob Burke)

  5. Debt Financing (Keith Kohler)

  6. Materials and Process (Bob Burke)

  7. An Entrepreneur’s Story: Jon Sebastiani. Krave Jerky and Sonoma Brands

  8. Lessons from an Institutional: Wayne Wu, VMG Partners

  9. Eighteen94 and Touchdown Ventures (Kellogg's) – A Strategic Investor 

  10. Growth Capital & Term Sheets (Andy Whitman, 2X Consumer Capital Growth Partners)

  11. Valuation Primer (Michael Burgmaier)

  12. Investment Bankers: Go Alone or Partner? (Michael Burgmaier)

  13. Cocktail Reception and Networking (All)

Brought to you and led by:

Bob Burke is co-author of The Natural Products Field Manual and The Sales Manager’s Handbook. He is a consultant in the natural and specialty products industry since 1998 and former VP of Sales and Corporate Development at Stonyfield Farm. He has prepared numerous business plans, assisted in fund raising, advised clients on growth and exit strategies and has helped a number of companies reach a successful exit. He serves on the board of directors of EcoFish, Orgain, Saffron Road, Thirsty Ventures and King Arthur Flour. He has an MBA from Babson College. Contact him at

Michael Burgmaier is an investment banker with Whipstitch Capital where he leads M&A and private placement transactions in the consumer product space, and a former venture capital investor in the food & beverage/consumer products sectors, where he helped lead five deals in the space. He has raised capital for numerous companies, helped facilitate successful exits, written business plans, prepared fundraising materials, has served on boards of venture-backed companies and writes and speaks frequently on raising capital and selling companies. He has an MBA from the Tuck School at Dartmouth. Contact him at

Featured Presenter: Andy Whitman. Founding Managing Partner of 2X Consumer Products Growth Partners, active emerging branded consumer products business investor. His firm has invested in Beanitos, gDiapers, Good Karma, MegaFood & Innate Response, Orabrush, The Seaweed Bath Co. Tasty Bite, Wellness/Old Mother Hubbard and more. Contact him at